Who do consumers trust to deliver electric cars?
A survey has been done which has found that the proportion of consumers who plan to buy an electric car has almost tripled but do they trust tech giants or car manufacturers to build them and sell at a decent price?
As part of its bi-annual market report of the car industry, Auto Trader quizzed British consumers about their attitude to electric vehicles (EVs).
The report found over 70 per cent are considering buying an EV for their next car, with the main obstacle being price. It also found that the industry is working to overcome this by collaborating on developing shared electric platforms like Volkswagen’s modular electric drive matrix (MEB). The VW I.D. will be the first EV on this platform, due in 2020.
The research shows even stronger support for electric vehicles than Roy Morgan research on Australian car buyers. It showed over 50 per cent of Australian drivers ‘would seriously consider buying’ a hybrid vehicle. The greatest growth occurred over the last three years, from ‘an interest in fully electric vehicles’, which went up to 36.2 per cent.
The survey found that brands and retailers who explain the benefits of the new hi-tech features result in higher conversion rates, higher prices and higher return visits for both maintenance and next car purchases.
So, which brands do consumers trust to deliver them?
Even though they are perceived to be more innovative that car manufacturers, technology brands are less trusted to develop autonomous or electric vehicles. Google, Dyson, Amazon and Apple are at the top for innovation, but are at the bottom as a trusted electric car developer.
The top five are Mercedes-Benz, Audi, BMW, Ford and Toyota as the most trusted car manufacturers to develop an EV.
18 March 2019