Turkish Brand Togg Debuts High-Tech EV Concept
An interesting debut at CES this year came via a relatively new Turkish mobility company, Togg, that is about to make a play for a slice of the electric vehicle action.
The company revealed a pair of prototype vehicles in 2019 – a C-segment SUV and a C-segment sedan – which are reported to be going into production this year and in 2024 respectively, and has plans for a B-segment SUV and C-segment MPV in the coming years, but it took the opportunity at CES to unveil a new concept model.
The very tidy looking four-door fastback model is reflective of the company’s ambitions and its declaration that it is not a traditional car manufacturer but a technology company – its cars will be fully connected and be fitted with technologies that come under the company’s ‘Smart Life’ platform banner. That platform, Togg said, will encompass more than just a connected car.
“We are creating mobility solutions through a business model that is user-centric and data-driven,” said M. Gürcan Karakaş, CEO of Togg, in a statement.
“We’re developing solutions that will enable a more comfortable mobility experience through the ecosystem and that will grow around our smart device.
“Our portfolio includes smart energy solutions. We will manufacture our batteries in-house through Siro Silk Road Clean Energy Solutions, a joint venture with Farasis Energy. Additionally, our business plan includes battery research and development. With our current and future battery product lines, we aim to supply batteries for all types of electric vehicles and to establish a presence in non-automotive sectors as a battery and energy storage systems provider.”
Founded in 2018, Togg is a relatively new company, but it does have some heavyweight backing, experience, and expertise behind it with five established Turkish businesses part of the investment group. These include commercial and military vehicle manufacturer BMC; leading mobile phone operator Turkcell; and Zorlu Holding, which, amongst other things, manufactures consumer electronics.
Togg has serious ambitions for its car business. It is building a manufacturing hub at Gemlik, in the northwest of Turkey, and its goal is to develop five distinct electric vehicle models and reach one million production units by 2030.
17 February 2022