TOYOTA SURPASSES 100,000 HYBRID SALES IN AUSTRALIA

Toyota has clocked up another significant milestone in Australia, announcing it has sold more than 100,000 fuel-efficient hybrid electric vehicles since the Prius first went on sale locally in 2001.

Toyota Australia reached the milestone towards the end of April, just ahead of the launch of its first hybrid SUV, the all-new RAV4.

RAV4 Hybrid joins Camry Hybrid, Corolla Hatch Hybrid, Prius, Prius c and Prius v in Toyota’s Australian electrified vehicle fleet.

The company will launch another two hybrid models later this year, including the next-generation Corolla Sedan Hybrid, with a further two models to be added to the model line-up by the end of 2020.

The company says that customer deliveries of its hybrid electric vehicles in 2019 are on forecast to be well in excess of 20,000 vehicles, doubling the total of 11,590 hybrid vehicles sold in 2018.

Hybrid deliveries this year are expected to exceed 10 per cent of Toyota’s overall sales, up from 5.3 per cent last year and 3.9 per cent in 2017.

Hybrids account for almost half of all Camry sales this year (45.4 per cent), up from 39.6 per cent last year and 20.7 per cent in 2017.

A similar trend has emerged for Corolla, with hybrid variants now comprising 31.4 per cent of 2019 sales compared with 12.5 per cent last year and 5.8 per cent in 2017.

Globally, Toyota says it has delivered more than 12 million electrified vehicles and it has announced a significant acceleration in the development and launch of electrified vehicles, including new variants of that use the company’s hybrid electric technology as well as developing new hydrogen fuel-cell electric and battery electric models.

The stated aim is for electrified vehicles to account for more than 50 per cent of Toyota’s global new-vehicle sales around the end of the next decade.

Source: Motor Trader E-Magazine (June 2019 Edition)

7 Jun 2019