Stellantis Announces Electrification Strategy

Stellantis has become the latest automotive brand to announce its move to vehicle electrification, with the multinational corporation confirming a €30 billion investment through 2025 to electrify its brands.

Following in the footsteps of manufacturers including General Motors, Jaguar Land Rover, Volvo, Mercedes, Audi, and BMW who have all committed to electric futures in recent times, Stellantis will look to electrify all 14 brands that sit under the Stellantis umbrella through its investment.

“The customer is always at the heart of Stellantis and our commitment with this 30 billion plus investment plan is to offer iconic vehicles that have the performance, capability, style, comfort and electric range that fit seamlessly into their daily lives. The strategy we laid out today focuses the right amount of investment on the right technology to reach the market at the right time, ensuring that Stellantis powers the freedom of movement in the most efficient, affordable and sustainable way,” said Carlos Tavares, Stellantis Group CEO.

Stellantis will base its new electrified line-ups on four dedicated battery electric vehicle (BEV) platforms, offering differing battery sizes and driving ranges for differing demographics. These platforms are expected to offer up to 800km of range and fast charging capabilities.

Additionally, the company intends to bring down battery costs through investments in software and manufacturing processes, aiming to simplify and optimise the overall battery pack, while also maximizing the full value of the battery life cycle through second life uses and recycling options.

Source: | Stellantis Intensifies Electrification While Targeting Sustainable Double-Digit Adjusted Operating Income Margins in the Mid-term

14 July 2021

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