September 2019

Last month, I mentioned the findings from the J.D. Power Mobility Confidence Index survey which highlighted some public concern surrounding self-driving and battery electric vehicles. Since then, the respected research and analytics company has revealed the results of another survey, its 2019 U.S. Tech Experience Index Study that looks at how vehicle owners feel about the technology – particularly the tech regarding safety and ‘infotainment’ – that is now becoming standard across new car models.

Once again, there are some very interesting results and conclusions, including that some alerts from Advanced Driver Assistance Systems (ADAS) are reportedly so irritating to some drivers that they disable the systems and may try to avoid them on future vehicle purchases.

Other interesting findings include that built-in apps are not meeting users’ expectations. Among the 29 per cent of owners who have discontinued the use of a built-in apps, 46 per cent said they “do not need it” and 18 per cent say they “have another device that performs the function better.”

The research highlights that owner satisfaction with their vehicle technology experience may strongly determine whether they will recommend or repurchase the brand and J.D. Power states that ‘Automakers looking to drive loyalty need to provide a highly satisfying tech usage experience’.
As with last month’s Mobility Confidence Index, the story here is there is still work to be done to make the public fully accept the potential of autonomous vehicles. For car makers, getting the in-car technology right is vitally important to cultivate brand loyalty. Interesting times. You can read more on that report by clicking HERE.

OUT AND ABOUT

As always, it has been a busy month for the team at MTAiQ. We attended the latest INNOV8 Logan Meetup – now a regular event on our calendar – that involved a Q & A panel session with lawyers from Redchip Lawyers and patent and trademark attorneys IP Gateway.

Topics covered, not surprisingly, included IP protection and capital raising – topics of interest to all start-ups and businesses looking to get a foothold and grow in any industry.

The team also attended a TEDxUQ event at the University of Queensland Advanced Engineering department. For those who don’t know about TEDx, it is a program designed to bring people together to share stories and ideas and spark discussion and connections. These local TEDx programs are affiliated to the wider TED organisation, which is a non-profit ‘devoted to ideas worth spreading’.

The TEDxUQ event included speakers on journalism, STEM (science, technology, engineering and mathematics) education and climate change, data science and artificial intelligence.

Down on the Gold Coast meanwhile, SheEO Gold Coast held a meeting to discuss the SheEO model activation opportunities. SheEO, you may recall, is an organisation and community of women that looks to fund and support women-led ventures. The idea is to bring together 500 women – or Activators – in each locality cohort. The members of each cohort contribute $1100 to a pooled fund that is then loaned at 0 per cent interest to five women-led ventures. The loans are paid back over five years and then loaned out again. It’s a fascinating and exciting concept.

Also attended was the Ipswich City Council New Website Launch Focus Group, organised to help advance the economic development of Ipswich and help the council better understand the informational needs of enterprise businesses when they are considering investing in Ipswich.

Ipswich was also the location for a couple of events at which Queensland’s Chief Entrepreneur Leanne Kemp discussed a variety of innovation and entrepreneurship issues, including entrepreneurship education, the value of tech and entrepreneur skills, using technology to create economic value systems and solving the big issues, and collaborative entrepreneurship.

The Chief Entrepreneur has been on a tour of Queensland through August with the intention of connecting with regional start-ups, entrepreneurial talent, investors, students and innovators across the state. The tour saw Leanne Kemp visit more than 20 towns and communities and it is this sort of initiative that will draw people together, give extra impetus to collaborative efforts and bring new ideas and concepts to life.

GOT AN IDEA? LET US KNOW!

Talking about bringing new ideas and concepts to life, we know that nothing stands still, certainly not in our industry. Adapt, evolve, transform – all words that are used to describe how we should be thinking about the change and disruption we know is coming and are already feeling.
MTAiQ’s objective is to tackle all this head on by helping the wider industry and established automotive businesses adjust successfully to those developments while also assisting start-ups and entrepreneurs get new concepts and ideas off the ground.

Our contacts across the innovation and business landscape include governments, members of industry and academia, and other forward-looking organisations. All of these make MTAiQ a strong partner for anyone with a grand idea or innovative product that could make a real difference to our industry as we move into a new decade that will be marked by monumental change.

As U.S. politician and innovation advocate Anna Eshoo said: “Innovation is the calling card of the future.”
We look forward to hearing from you. Until next time.