Renault to drop Zoe EV from Australian line-up
Renault Australia will discontinue selling the Zoe electric vehicle (EV) model as part of a shake-up of their Australian offerings following recent poor sales results.
Blaming a lack of government support for electric vehicles in Australia for the vehicle’s demise, Renault will no longer be bringing the latest Zoe ZE50, due later this year, to the Australian market.
Instead, Renault will let vehicles that remain in showrooms run out before moving their focus to their SUV and van models.
Just 63 ZOE vehicles have been sold since the model was launched in Australia in 2017, a stark comparison to the 10,000 units sold in Europe in the month of June 2020.
Renault Australia senior product manager Charly Clercin said it was difficult to sell the idea of offering the Zoe in the Australian market while EV sales lagged so far behind other markets.
“Electric cars remain a curiosity on Australia roads, with around 5,000 sales in the segment last year,” said Clercin. “With such limited numbers, it makes it a difficult case to present to head office, especially when they are selling more than 10,000 (electric cars) a month (in Europe).”
While EV sales in Australia are experiencing record increases, their uptake is still considered to be gradual, with high prices, minimal incentives and limited access to charging infrastructure all blamed for the low sales base.
Renault Australia has not ruled out bringing any new EV models down under in the future, however, drastic changes would need to be seen in government support and infrastructure improvements first.
“We will continue to monitor the market and explore potential additions to the line-up in Australia, including (electric vehicles) and hybrids.”
Source: EV Talk | Plug pulled on ZOE EV in Australia
5 August 2020