Polestar to Expand Presence to 30 Global Markets by End of 2022

Polestar has confirmed that it has plans to expand the brand to 30 global markets by the end of 2022.

After confirming in July the doubling of its markets in 2021 from nine to 18, the electric performance brand aims to establish itself in a further 12 markets next year

“Growth on this scale is unprecedented and confirms our position as a truly global, pure EV brand,” says Thomas Ingenlath, Polestar CEO, speaking at the 2021 IAA in Munich. “Our unique business model has allowed us to develop the manufacturing capacity we need to satisfy demand. Our digital-first approach means we can enter new markets faster. And, crucially, the service network vital to customer peace of mind is already in place.”

Polestar’s 2021 expansion plans have been increased since the July announcement and are set to include new markets in the Middle East, including Kuwait and the United Arab Emirates. Luxembourg and Iceland will also join the growing European base. Further markets will be confirmed in due course.

As well as moving into new markets, Polestar is also expanding its retail locations in existing markets where around 100 Polestar Spaces and Destinations will be operational by the end of 2021.

Source: Motor Trader e-Magazine (October 2021) 

28 October 2021

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