Polestar to Expand Into Australia & Asia Pacific Markets in 2021

Polestar will expand its market footprint further in 2021 with the addition of five new markets in the Asia Pacific region. The new markets include South Korea, Singapore, Hong Kong, Australia and New Zealand.

“The brand is gathering real momentum, and it is great to be expanding with Polestar 2 beyond our initial global markets in China, North America and Europe,” said the company’s CEO, Thomas Ingenlath.

Preparations in these markets are at different stages and specific dates and details for each market are yet to be announced.
In South Korea and Australia, the company says that local, independent Polestar sales units are being established and new Managing Directors have already been appointed.

In Australia, the local organisation will be led by Samantha Johnson, who has served as Volvo Car Australia’s director of business control, financial services and digital transformation. The other markets will likely be operated on an importer basis, with local partners to be confirmed.

“Specific roll-out timing is at an advanced planning stage and the recruitment of key individuals has begun,” comments Nathan Forshaw, Polestar’s head of the China and Asia Pacific. “While we are growing rapidly, we are ensuring both our organisation and processes ensure a consistent and truly Polestar experience for our customers, wherever they are based.”
Exact model specifications and pricing information will be confirmed closer to market launch.

Source: Motor Trader e-Magazine (May 2021)

28 May 2021

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