October 2019

Last month, you may have read reports that Daimler, the parent company of Mercedes-Benz, is to put a halt on the development of new internal combustion engines (ICE). According to the reporting, Daimler development chief Markus Schaefer told German publication Auto Motor und Sport that the company would switch its focus to electrification, electric drive and battery development, although it could still develop parts for existing ICE engines.

This, if true, is big news and comes after other major manufacturers have suggested that they too will focus heavily on electrification. Volvo, for example, made a declaration last year that all its models would be available with some measure of electrification from 2019 onwards, and VW is pumping billions into its electrification strategy. It is worth noting too that every manufacturer of note has some sort of electric vehicle R&D going on.

These strategies are not, one suspects, just a case of jumping on some sort of eco-friendly, keep-up-with-Tesla, bandwagon – although being friendlier to the environment and following an industry leader are both worthy reasons to do so. Rather, manufacturers are just as likely to be keeping an eye on some upcoming deadlines. You may remember that several nations and cities have declared they will ban the sale of new ICE vehicles in the near future. France and the UK have stated they will do so by 2040, Denmark by 2030, Norway by 2025 . . . and the list goes on.

The electrification revolution is, one could say, charging up nicely.


The MTAiQ team were busy in September on a number of projects.

Community Manager Nathan Nguyen took part in the Mentoring on the Inside project. This is a Pivot Accelerator program that is working to reduce recidivism rates amongst of those who have been to prison by offering mentoring to inmates.

It is an incredibly worthy program as the statistics would indicate that recidivism (that is the tendency of someone who is convicted to reoffend after release) is a major issue. Apparently, 46 per cent of people who have been released return to prison within two years.

Part of the problem, it is said, is that finding a job for people who have been incarcerated is extremely difficult and is a leading reason for them to reoffend. Self-employment can be an alternative and the program is designed to help in that area.

Among the events attended in September was the YES Young Entrepreneur Summit, held at the Redland Performing Art Centre.

Asia Pacific’s Largest Youth Entrepreneurship Summit, YES is specially designed for 12- to 25-year-old students aiming to become future scientists, innovators, engineers, technologists and entrepreneurs. Students got the chance to learn from change-makers about the importance of hard skills like STEM and the necessity of soft skills such as people management which are essential to becoming a future leader.

Marketing was the theme of an event hosted by Y(E)P Entrepreneurship Facilitators and Ipswich & West Moreton ARIP (Advancing Regional Innovation Program). The full-day program included 13 different workshops designed to discuss and analyse how marketing is a a multi-layered approach to support branding, sales and business growth.

Several specialist were on hand to share their skills and knowledge and sessions included the covering of topics such as creating a marketing blueprint, building a marketing strategy, lead generation, and sales conversion amongst others.

Also attended was the SEVENTEENx Brisbane event at the River City Labs that showcased some of Brisbane’s most entrepreneurial and leading individuals and organisations. In the style of a TEDx event, four speakers told their story of how personal choices, decisions and actions can have a positive impact on people and the planet. A moderated panel session and audience Q&A followed.

Late in the month, Nathan also took part in an event hosted by Brisbane Marketing that saw innovation leaders meet to discuss Queensland’s innovation ecosystem with a delegation from Denver in the U.S.


The focus of MTAiQ is two-fold. Firstly, we take a close look at the developing technologies and expected disruptions and work to deliver programs and guidance that will help MTA Queensland members to adapt to what will be a very different industry landscape in the coming years.

We do this by offering such programs as the Social Media workshops and hosting industry events such as Carmageddon. As part of the Australian government’s Small Business Digital Champions project, MTA Queensland, and by extension MTAiQ, also offer sector-specific advice on how members can go digital in their own small business. You can find out more about that project HERE.

The second part of our mission is to help bring new ideas and concepts to life and help entrepreneurs and start-ups get traction. We do this through our extensive network of industry and government contacts while offering advice and support on the development of the concept and the strategies needed to make it successful.

MTAiQ is an exceptionally strong partner for anyone with an idea or product that could make a difference to our industry, and we encourage those wondering what their next move might be to get in touch. We may be able to help you take the next leap forward.

As author and motivational speaker Simon Sinek has said: “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.”

We look forward to hearing from you.

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MTAiQ acknowledges the traditional owners of the land on which we live and work - the Yugambeh and Yuggera people. We pay our respects to elders past, present and emerging. In the spirit of reconciliation, we will continue to work with traditional custodians to support the health and wellbeing of community.