I’ve said it before and I’ll say it again – the speed of the change and innovation in the automotive industry is staggering.
On the next few pages of Motor Trader’s Innovation News section you’ll read about artificial intelligence, battery technology, robot vehicles and even an autonomous motorcycle – amazing stuff and yet these news items represent a fraction of the immense amount of R&D being done across the innovation landscape.
The MTAiQ Innovation Hub is part of that landscape and we continue to help start-ups and entrepreneurs find the opportunities to develop their ideas.
Vitally important to our mission is collaboration and cooperation with like-minded organisations, and this past month has been an exciting one as the MTAiQ team attended some interesting events.
Firstly, the MTAiQ team attended the Deloitte Queensland Gala Dinner in Brisbane, which featured discussions on the future of mobility and was the site for the launch of Deloitte’s Mobility Index for Cities – a review of key aspects of mobility in 18 cities that can assist those involved in developing transportation systems.
The team also attended the Oracle Impact event in Brisbane that focused on Artificial Intelligence, the Internet of Things, and Blockchain, and the idea of which was to look at the practical opportunities that new technologies like these can give businesses.
The Impact event introduced examples of real businesses that had brought innovation ideas to market, and also highlighted business use-cases, and offered guidance on the best place to start innovation in a business.
September also saw the launch of Innov8 Logan, a new innovation hub supported by Logan City Council and which involves industry, university and Tafe, chamber of commerce, entrepreneurs, and other innovation programs. MTAiQ will be looking to work with Innov8 to provide our clients even more opportunities to advance their own programs and concepts.
SOCIAL MEDIA TRAINING
MTAiQ was the location for MTA Queensland’s first Social Media for Automotive Business Lunch and Learn event in September. Held in conjunction with Business Station Inc, Australian Small Business Advisory Services Digital Solutions and Regional Development Australia (Southern, Central and Whitsunday), more than 35 business owners and representatives attended the session run by MTA Queensland’s Marketing and Communications Manager Lysa Dugandzic.
A knowledge and understanding of social media and the various channels that are available (the most prominent being Facebook, Youtube and Instagram) is critical to business success.
The ability to generate consumer interest, and market and create commercial opportunities through these social media channels, has changed the way business is conducted. It’s no longer enough to have a static website. To be successful requires active engagement on social media – creating, sharing and commenting on content and interacting with potential customers.
For busy automotive shops, finding time to devote to learning how best to use these channels can be difficult, and the Lunch & Learn event was designed to share the right information, in a condensed time period, with the smallest of disruption to the daily working of a business.
The success of this first Social Media for Automotive Event was fantastic to see, and another will be held on October 18.
Other technologies will be covered in further sessions.
REFUELER: THE FUTURE OF FUEL TRADING
On pages 62-65 of this edition, we have an article on MTAiQ client Refueler.
The Refueler technology, in the form of a smartphone app, is a very exciting development for both fuel retailers and consumers. It enables consumers to see the price of petrol in real-time and allows them to pre-purchase it online from a participating service station of their choosing when it is at the low end of the price cycle. They can then collect their fuel at any time over the following week.
Clearly, this offers a brilliant, money-saving benefit to consumers, but for retailers too, there are clear advantages. Because it allows consumers to collect their fuel at any time over a period of a week, foot traffic through the service station should be regular, rather than squeezed into a short period. Loyalty will be increased as consumers head to the same service station to use up their pre-purchased fuel and, perhaps just as importantly, the Refueler app can bring even the smallest service station operator into the digital age, allowing them to advertise and promote their business to a very large audience. It’s a win-win scenario.
As always, I encourage you to get in touch with us with your automotive-related concept – it is our job to help you develop your idea into something special and commercially viable.
We’re waiting, ready to go, so take the chance and get in contact with us!
As organisational consultant Simon Sinek said: “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.”
We look forward to hearing from you.
Until next month.