Nissan Unveils ‘Ambition 2030’ Mobility Strategy

Nissan Chill-Out Concept

Nissan has revealed its long-term mobility strategy and the vision it has for itself over the next decade.

Called Nissan Ambition 2030, the company says it aims to become a ‘truly sustainable company, driving towards a cleaner, safer, and more inclusive world’ and over the next 10 years, will see it deliver a fleet of electrified vehicles and technological innovations while expanding its operations globally. Nissan’s goal is to be carbon neutral across the life cycle of its products by 2050.

Referencing the growth in customer demand, Nissan says it will invest heavily in its electrification strategy and introduce 23 new electrified models, including 15 new EVs, by 2030 – aiming for an electrification mix of more than 50 per cent globally across the Nissan and INFINITI brands.

With the introduction of 20 new EV and e-POWER equipped models in the next five years, the company also intends to increase its electrification sales mix across major markets by fiscal year 2026, including:

  • Europe by more than 75 per cent of sales
  • Japan by more than 55 per cent of sales
  • China by more than 40 per cent of sales
  • The United States by 40 per cent of EV sales in fiscal year 2030

The company says it will continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology to bring down the cost by 65 per cent by the fiscal year 2028.

It aims to vastly increase its battery production capacity and launch EVs with its proprietary all-solid-state batteries (ASSB) by fiscal year 2028. A pilot plant is being planned for 2024. With the introduction of solid-state batteries, the company claims it will be able to offer more efficient vehicles with much-reduced charging time and bring down sharply the cost of battery packs.

Investment in battery technology will also be channelled to refurbishing and recycling. Facilities in Japan are to be upgraded, and new locations in Europe and the US are to be built. Commercialising the company’s vehicle-to-everything and home battery systems is also on the agenda.

This focus on technology will also see Nissan look to further develop its autonomous vehicle technologies with the aim of incorporating next-generation LIDAR systems on virtually every new model by 2030.

Tying in with the Ambition 2030 announcement, Nissan unveiled three new concept cars – the Max-Out convertible, the Surf-Out all-terrain vehicle, and the ‘mobile living space’ concept called the Hang-Out – that are representative of the company’s thinking and strategy.

The technology proposed for the concepts highlights Nissan’s thinking on how advancements in battery technology, hardware and packaging can offer a wide variety of mobility solutions to match needs and lifestyles. At the core of this EV Technology Vision is the integration of all solid-state battery technology with a skateboard-like structure that allows for a variety of vehicle types.

“The role of companies to address societal needs is increasingly heightened,” said Makoto Uchida, Nissan CEO, in a statement. “With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

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