Creating innovative new products or services can be challenging. Without a method of evaluating new ideas and a structured process for bringing them to market, it can be difficult to know where to start.
This Commercialisation & Growth workshop explores the process of taking new ideas to market, from idea through to execution. Incorporating real-world case studies and advice from local business owners, this workshop will provide you with the practical tools and techniques required to successfully commercialise your ideas.
The workshop will cover:
- Commercialisation: designing products & pathways that suit your business
- Intellectual Property: creating and protecting your ideas
- Prototyping: Market validation and testing techniques
- Business Models: Increasing the value of your business through business model innovation
- Value Proposition: How to make your business attractive to customers
Join us for this free, half-day workshop where we will provide you with practical tools and proven techniques required to successfully commercialise your ideas.
A successful Queensland business owner will also join us to share their real-world experience securing funding to grow their business.
Guest Speakers to be announced soon!
Dr Lewis Atkinson from Impact Innovation Group
Dr Lewis Atkinson is a unique innovation and design-thinking professional and international Strategic Management facilitator. He has 30 years’ experience in knowledge production and transfers through both commercial and public-good innovation pathways to market.
Lewe started his boundary-spanning career in FMCG operations, planning and research with Unifoods Australia. In 1993 he became Research and Information Services Manager for Australian Meat Technology Pty Ltd, a CSIRO technology start-up and management consulting company. He joined a team that started a new industry-owned innovation and marketing services company – Meat and Livestock Australia Ltd – where he has held several senior executive positions over the past 16 years.
Lewe’s solid technical and financial grounding, combined with a strong creative side, enables him to see patterns, pathways, and solutions that others often miss. He works with clients all over Australia facilitating and consulting in Strategic Planning & Management, Innovation, Cross-boundary Collaboration and Research Leadership Development.