MTAQ embraces its role as a Small Business Digital Champion Industry Association
In 2019, the Motor Trades Association of Queensland (MTA Queensland) was selected as one of 15 Industry Associations for the Small Business Digital Champions project. The Small Business Digital Champions project is an Australian Government initiative to help small businesses engage with and utilise digital technology to maximise their business capabilities. The 15 Industry Associations will provide sector specific advice on how members of their organisation can go digital and this will see MTA Queensland work with members and the wider automotive industry to help small businesses develop their digital skills and knowledge in order to revolutionise their business in this age of technology.
In order to do this, MTA Queensland has developed an extensive library of resources covering the following topics which can be found on their website here.
- Technology Trends and Technology Adoption
- Online Content Development
- Social Media and Digital Marketing
- Online Security and Data Privacy
- Digital Playbooks
- Online Digital Planning
- Digital Training
- Coaching and Support for going online
In addition to this, members can find articles drilling down into digital topics of interest such as:
- The Fourth Industrial Revolution: Australian businesses in transition report released by AI Group
- How the automotive industry is getting results from social media
- How the automotive industry can benefit from digital marketing
- Why a great website is important for your automotive dealership
Members are encouraged to sign up to the free Digital Champion project to receive one-on-one support from MTA Queensland’s network of digital specialists. Members can sign up HERE
Through MTA Queensland’s role as a Small Business Digital Champion Industry Association, they have worked closely with member business Carline Enoggera. The one-on-one support and advice has assisted in building a new website and detailed mentoring regarding social media accounts. MTA Queensland experts have provided personalised training and detailed social media ‘cheat sheets’ as well as ongoing support.
Helen, owner of Carline Enoggera said, “With MTA Queensland’s support I was able to take control of social media platforms and the business’s website. I have been trained on how to put good content online and do basic advertising. I can also add and change content on my new business website.”
21 Aug 2019