Mobility solution providers set to headline 2020’s
Although just two weeks old, it appears as though a decade defining mega-trend has emerged in the automotive industry, with mobility solutions the topic on everyone’s lips at the 2020 Consumer Electronics Show (CES) held recently in Las Vegas.
Consumers evolving expectations of mobility have been well documented in recent years, with the rise of the share economy and increasing value placed on sustainable living leading to manufacturers and tech companies investing heavily in mobility solution research and technology.
This has led to advancements in connected, autonomous, shared and electric driving platforms that are threatening to significantly alter the automotive industry in the near future.
Noticing this move towards shared and connected mobility, Sony CEO Kenichiro Yoshida predicted at CES that mobility would define the 2020’s.
“It’s not an exaggeration to say that mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility,” said Mr. Yoshida.
Yoshida then proceeded to unveil Sony’s new electric vehicle concept, the Vision S, a vehicle jam packed with artificial intelligence and autonomous technology that represented Sony’s vision for future mobility.
Car giants Toyota were also in the thick of things at CES, revealing their plans to build a sustainable city of the future in Japan, in an example of a car maker moving away from simply building cars.
And now Kia are the latest manufacturer to diversify their business portfolio towards mobility services.
The South Korean car makers announced this week that they aim to achieve a global electric vehicle market share of 6.6 percent by 2025 and will also look to increase their profitability by investing in mobility solutions.
Identifying the changing market of the automotive industry, Kia have pledged to develop new business opportunities that focus on purpose-built vehicles such as self-driving robot taxis and on-demand robot shuttles as well as vehicles designed for ridesharing, logistics and delivery.
“Amid the rapidly changing automotive industry paradigm, this is the time when we can completely transform ourselves as a global company that leads future values for customers,” said CEO Park Han-wu.
Kia are hoping that their new business structure will lead to a rise in sales among the millennial and Generation Z demographics, who have shown a declining interest in owning vehicles.
With 11 electric models on the way by 2025, Kia have set a target of 500,000 electric sales and a further 500,000 hybrid sales globally (outside of China) by 2026, led by the next generation of car buyers.
Original source: Intellasia | Kia Motors vows to transform into EV maker, mobility solutions providers
16 Jan 2020