Michelin Launches a Tyre that is Carbon Neutral at the Point of Purchase

Michelin has launched the e.Primacy, the first tyre in the world, the company says, to be carbon neutral at the point of purchase.

Environmental responsibility was central to the design process from day one, Michelin says, resulting in a tyre with the lowest rolling resistance in its category, reduced CO2 emissions and fuel savings for the customer.

Michelin-commissioned tests show that drivers using e.Primacy save around 0.21 litres of fuel per 100kms, and about 80 euros ($AU130) over the life of the tyre.

The company says that the low rolling resistance of the e.Primacy equates to 174kg less CO2 emitted over the life of the tyre, and an increased range of up to seven per cent for electric cars.

The tyre includes technology such as ‘energy passive’ high elasticity compounds, improved elastomer-filler coupling, thinner top belts, cool-running sidewalls and a hermetic belt to reduce energy loss, and was was engineered to be carbon neutral at the point of purchase, taking into account emissions from raw material extraction to delivery to the customer.

To achieve this, in addition to efficient manufacturing processes, Michelin says it has invested in projects that avoid, absorb or offset carbon emissions, including tree replanting and the installation of less energy-intensive cooking equipment in various countries.

The Michelin e.Primacy will be available in 56 sizes, from 15 inches to 20 inches.

Source: Motor Trader e-Magazine (December 2020/January 2021).

7 January 2021

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