McLaren To Launch 18 New Cars As Part of Plan To Go 100% Hybrid By 2025
McLaren Automotive has announced an ambitious, wide-ranging business plan called Track25 that sets out a clear roadmap for future vehicles, production and technology. The company says the plan will allow the brand to continue to position itself as a major global player in the sportscar and supercar market.
The major news in the plan is McLaren’s commitment to ensure its sportscar and supercar range will be hybrid within seven years. The company will also evaluate new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have over 30 minutes of electric range around a race track.
The company says it will also continue its drive to win the new supercar ‘weight race’ by ensuring that each of its products is the lightest in their segment. This complements a £50m ($AU88.9 million) investment in developing and manufacturing the future of lightweighting technology with the soon-to-open McLaren Composites Technology Centre (MCTC).
Having launched the world’s first ever petrol-electric hybrid-hypercar five years ago with the iconic McLaren P1, McLaren plans to produce its successor as part of the Track25 plan.
Investment in 18 new models or derivatives will help lift production by almost 75 per cent over current levels to around 6,000 cars a year by the middle of the next decade.
Alongside a focus on the on-track and on-road experience, McLaren will introduce technologies designed to improve the owning experience. Cars will feature enhanced cyber protection, improved vehicle tracking and over-the-air (OTA) software updates.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars,” said Mike Flewitt, Chief Executive Officer, McLaren Automotive.
“True to McLaren’s spirit, however, our ambitions continue to grow and our £1.2bn Track25 business plan which covers 18 new models, including a new McLaren P1, is clear proof of that. We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience.”
Source: Motor Trader Aug Edition
9 Aug 2018