Jaguar Land Rover developing immersive 3D in-car experience

The way we interact with the world around us is going to be very different in the near future. Head-up displays are already becoming commonplace and the development of this technology doesn’t stop.

Jaguar Land Rover reports that it is developing next-generation head-up display technology that could beam real-time safety information in front of the driver, and allow passengers to stream 3D movies direct from their seats as part of a shared, autonomous future.

The company says its engineers are working on a new 3D head-up display to project safety alerts, such as lane departure, hazard detection, and sat nav directions, and to reduce the effect of poor visibility in miserable weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.

The company adds that the technology could also be used by passengers to watch 3D movies. Head and eye tracking technology would follow the user’s position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema.

In a fully autonomous future, the 3D displays would offer users a personalised experience and allow ride-sharers to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media – including journey details, points of interest or movies – and optimised for where they are sat.

The research – undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge – is focused on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts.
“Development in virtual and augmented reality is moving really quickly. This consortium takes some of the best technology available and helps us to develop applications suited to the automotive sector,” said Valerian Meijering, Human Machine Interface & Head-Up Display Researcher for Jaguar Land Rover. “Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody.”

Original source: Motor Trader Magazine (September 2019)

11 Sept 2019