Hyundai to Develop Holographic AR Navigation with Investment in WayRay

Hyundai is investing in Swiss deep-tech start-up WayRay AG to expedite the development of a holographic augmented reality (AR) navigation system for future vehicles, saying it aims to implement the tech into its mass-produced vehicles as early as 2020.

WayRay’s holographic AR solutions create an augmented reality experience where virtual objects are integrated into a vehicle’s interior environment. A wide field of view allows for the displaying of more virtual objects. It has no restriction in display size parameters, and can project a display that covers the entire front windshield. The technology can also be integrated with the vehicle’s side windows to provide passengers with infotainment services.

Hyundai says there are limitless possibilities for how this technology can be used in vehicles. Traffic information can be displayed on the road through the windshield, and it can provide improved driving directions based on the car’s speed, including real-time information about pedestrians, roads and warning signs.

In future, if incorporated with autonomous driving technology that is hyperconnected to the road and neighbouring vehicles, the company says the technology will be able to display further information about the surrounding environment for the driver.

Source: Motor Trade E-Magazine (October Edition)

5 Oct 2018