Honda Establishes New Connected Services Joint Venture Company in China

Honda Motor (China) Investment Co., Ltd., a wholly-owned Honda subsidiary in China, is to establish Hynex Mobility Service Co., Ltd. (Hynex Mobility Service), a new joint venture company with Neusoft Reach Automotive Technology (Shanghai) Co., Ltd. (Neusoft Reach).

The aim of Hynex Mobility Service is to advance vehicle connected services, placing the primary focus on Honda CONNECT, the company’s on-board connected system.

Honda says it has been accelerating advancements in the areas of electrification and ICV (Intelligent Connected Vehicles) and is positioning Honda CONNECT as a platform indispensable in increasing the value of mobility in the future.

As a part of its vision for advancing technologies for the next-generation Honda CONNECT, Honda is pursuing three concepts: more connection; personal assistant; and enabling the continuous ‘growth’ of the vehicle through updates.

The joint venture partner, Neusoft Reach, is a tech company that integrates new technologies such as AI and big data while leveraging its strength in software. The company has been working to offer a broad range of intelligent products, technologies, services and solutions for next-generation automobiles in various areas including ICV, automated driving, automotive powertrains, mobility services and connected cyber security.

Source: Motor Trader E-magazine (July 2020)

9 July 2020

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