Honda Demonstrates Dream Drive Entertainment and Services System

Honda has revealed its prototype Dream Drive – an integrated driver and passenger infotainment, commerce, services and rewards dashboard within the vehicle environment. First shown as a concept at CES 2017, Honda Dream Drive has evolved to offer drivers and passengers a broad range of services and entertainment options. The system was developed in collaboration with Connected Travel, a connected vehicle platform and application services company.

The new prototype mobile-based dashboards provide services and experiences designed specifically for both drivers and passengers:

  • Honda Dream Drive: Driver demonstrates the expansion of Honda’s in-vehicle payment technology concept, first introduced at CES 2017 with Visa. It enables drivers to pay for goods and services like fuel, movie tickets and parking, make restaurant reservations, food ordering for pickup or delivery, and even share the driver’s location with friends and family.
  • Honda Dream Drive: Passenger offers passengers the ability to play mixed reality games, watch movies, listen to music, read original comics stories, use travel applications, explore new points of interest along the route, and control the radio and cabin features – all from the passenger’s mobile device.

Moreover, customers will have access to purchase Honda Dream Drive content, movie or event tickets, order ahead, and a variety of other convenience options provided by Honda’s collaborators.

Since 2016, Honda says it has worked with Visa to build and enhance the in-vehicle payment experience. Now, the company is expanding its in-vehicle payment collaboration to include Mastercard and PayPal, and is testing a new points-based rewards program. Drivers and passengers can earn rewards points for participating in a variety of activities including purchasing services, watching and listening to media, and playing games.

Source: Motor Trader E-Magazine (Feb 2019)

10 Feb 2019