Ford Europe goes all-in on electric vehicles

Ford is gambling on electric vehicle (EV) uptake in Europe being inevitable and has announced its commitment to put all its marble in the electrified basket on the continent.

By mid-2026, the company has said, 100 per cent of Ford’s passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid, and will be completely all-electric by 2030. Similarly, Ford’s entire commercial vehicle range will be zero-emissions capable, all-electric or plug-in hybrid, by 2024, with two-thirds of Ford’s commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030.

The news comes after Ford reported a return to profit in Europe in the fourth quarter of 2020, and announced it was investing at least $22 billion ($AU28.3 billion) globally in electrification through 2025.

Spearheading Ford’s European electric strategy is a new $1 billion ($AU1.3 billion) investment to modernise its vehicle assembly facility in Cologne, Germany, one of its largest manufacturing centres in Europe and the home of Ford of Europe.

The investment will transform the existing vehicle assembly operations into the Ford Cologne Electrification Centre for the manufacture of electric vehicles, Ford’s first such facility in Europe.

Ford also confirmed that its first European-built, volume all-electric passenger vehicle for European customers will be produced at the facility from 2023, with the potential for a second all-electric vehicle built there under consideration.

“We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,” said Stuart Rowley, president, Ford of Europe.

“We expect to continue our strong momentum this year in Europe and remain on track to deliver our goal of a six per cent EBIT margin as part of Ford’s plan to turnaround our global automotive operations.

“We will offer an exceptional range of electrified vehicles, supported by customer-centric digital services and experiences, allowing our customers to come with us on the journey to a fully electric future, starting right now with the launch of the all-electric Mustang Mach-E. In combination with our leading commercial vehicle business, this will form the basis of a sustainably profitable Ford business in Europe.”

Source: Motor Trader e-Magazine (March 2021)

29 March 2021

© Copyright - MTAiQ

MTAiQ acknowledges the traditional owners of the land on which we live and work - the Yugambeh and Yuggera people. We pay our respects to elders past, present and emerging. In the spirit of reconciliation, we will continue to work with traditional custodians to support the health and wellbeing of community.