Fiat Chrysler teases electrified Ram ute
In a sign that the era of electrification is firmly upon us, American company Fiat Chrysler has confirmed that plans for an electric Ram pickup truck are in the works.
While electric vehicles (EVs) have become more common on roads globally in recent times as the technology becomes more accessible to consumers, the same can’t be said for utes and light commercial vehicles.
The market is yet to see a fully electric ute become available, however, big strides are being made and some of the world’s largest manufacturers have thrown their hat in the ring in the hotly contested race to become the first to market.
Tesla, Ford, General Motors, and Great Wall are just some of the manufacturers to announce plans to release electric ute models in the coming years, while start-ups such as Rivian, Lordstown and Bollinger are also in the process of developing their first ute models for the market.
And now Fiat Chrysler is expected to be the latest manufacturer to enter the segment after the company’s CEO Mike Manley teased the prospect of an electrified Ram in the near future during the company’s third-quarter earnings call in October.
“I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and we’ll tell you exactly when that will be,” said Manley.
While little details of the vehicle were noted, talks of a potential electric Ram is sure to appease fans of the American company that encompasses such brands as Alfa Romeo, Fiat, and Jeep in addition to Ram.
Although Fiat Chrysler has previously committed to an electric future, the manufacturer is yet to make much of an impact in that space, especially compared to rival brands.
But a potential Ram EV has sent the industry into a spin, with prospective customers attempting to estimate the figures that may accompany such a vehicle.
Source: Electrek | Fiat Chrysler announces Ram electric pickup truck coming
2 November 2020