Understanding the Importance of Selling – Creating the right process
Fire Station 101 are excited to have member Mark McNamee deliver two workshops on improving sales effectiveness in your business. The interactive workshops are suitable for anyone who engages with customers directly or leads others who do. The workshops provide an understanding of what to focus on when establishing your sales operations and how to maximise the revenue and gross profit potential of your business.
Mark McNamee often says, “If you don’t have a sales process and communicate it to your customers, then the customer will design one of their own. When that happens, you have no hope of meeting customer expectations because you don’t even know what they are”.
Beyond creating the right culture, the best organisations set up systems and processes that ensure everyone understands the game plan and their role in it, including the customer. A lack of alignment between the product/marketing teams, managers and the sales staff can create speed bumps and even roadblocks in what would otherwise be a successful operation.
For more information click here.