Inbound Marketing is the strategic engagement of all online marketing to create an effective digital marketing system. It uses content marketing and marketing automation together with SEO, online advertising and social media to deliver qualified sales leads.
This forum will detail how the skilful use of inbound marketing enables a company to assist their current sales resources to find and follow up customers whilst also achieving sales directly from the inbound marketing process. Importantly every aspect of the inbound process is measurable, so you can review and assess the effectiveness of each stage and adjust accordingly.
This seminar will help inform businesses of the potential of the broad range of digital inbound options and is intended for companies actively marketing products online and through email and social media.
This free seminar will cover:
- Inbound marketing definition
- Developing personas
- Customer trigger points
- Content marketing
- Lead nurturing
- Closing the sale
- Results and measurement
- Making inbound more effective
- Useful tools and sites
- Case studies
Attendees should be the marketing and sales professionals in the business or the digital savvy business owner.
About the presenter
Adam Basheer – Fit 4 Market
A professional marketer and manager, Adam has extensive experience in blue chip companies combined with impressive experience and knowledge of small and medium size enterprise (SME) management.
Adam began consulting in 1998 providing marketing and business expertise to small and medium size enterprises. Developing business and marketing plans for a range of organisations, he has a strong strategic focus and entrepreneurial orientation.
Developing and delivering workshops in an interactive and educational manner is one of Adam’s key strengths. A keen understanding of SME business has helped his 1 Page Plan Workshop become one of the most successful workshops of the last five years. Developing an Information Memorandum, Market 4 Success and most recently Product Innovation and Development have also been keenly accepted business workshops.
Adam and Fit 4 Market specialise in Inbound Marketing having had hands on experience developing and running Inbound Marketing systems for a multitude of companies.