It has been an interesting year for the automotive industry. Over the past 12 months there has been significant developments, not least being the announcements by several major manufacturers that, collectively, will see tens of thousands of jobs cut globally as they shift focus to electric cars and look for ways to pay for the enormous investment required to fund that move.
Last month, Daimler joined this list and media outlets have suggested as many as 10,000 jobs are to be cut as the company continues its move to an electrified future.
In a statement, Daimler acknowledged why it was taking this action: ‘The automotive industry is in the middle of the biggest transformation in its history. The development towards CO2-neutral mobility requires large investments, which is why Daimler announced in the middle of November that it would launch a programme to increase competitiveness, innovation and investment strength. Part of this programme is to reduce staff costs by around €1.4 billion by the end of 2022 and, among other things, to reduce the number of management positions worldwide by 10 per cent.”
While some critics in Australia continue to question whether EVs will come to dominate the transportation landscape – arguing about the cost, range, and charging times of EVs, as well as the investment required to build an EV charging network – there is surely no doubt that, with the biggest manufacturers overhauling their businesses in such a fashion, an electric future is all but certain. To ignore what is happening elsewhere in the world would seem to be madness.
But what to do? Well, there are avenues to explore and MTA Queensland is working exceptionally hard to deliver options to its members and the wider industry.
Perhaps most notable amongst those is 2mota, the online booking platform and automotive business marketplace launched in November. It is a unique platform and one that enables businesses to get a presence online, engage with consumers, and be part of a community of businesses that can share resources and, should they require it, find skilled technicians for short-term work. You can check out more about 2mota HERE.
2mota is not the only business resource with which MTA Queensland and MTAiQ have been involved. As a part of the Australian government’s Small Business Digital Champion initiative, MTA Queensland is tasked to deliver to small business owners access to information on how current and future technological trends in the auto industry will impact their business, as well as advice on how to use digital technology – all of which is aimed to assist members to become more digitally effective and more profitable. There are plenty of resources available through the MTA Queensland website, and the delivery of workshops on how to best use social media and google has already begun.
Most recently, MTAiQ Community Manager Nathan Luu Nguyen delivered a workshop on Google My Business – a free platform that provides ways for businesses to attract customers online.
These are the sorts of initiatives that MTA Queensland and MTAiQ deliver. Additionally, there are training options offered by the MTA Institute such as the Hybrid Electric Vehicle Inspection and Servicing Skill Set Course which covers the fundamental requirements for inspecting and servicing hybrid electric vehicle (HEV) systems and components.
The global industry is changing, and MTA Queensland is covering the bases.
OUT AND ABOUT
MTAiQ continues to be busy in the community. As well as the Google My Business workshop delivered by Nathan last month, MTAiQ also took part in the Deep Dive into 2020 event at USQ Springfield Campus. The event delivered workshops in several areas, including Fast Track Your Business with Smart(phone) Video, Design and Project Management, and Practical Artificial Intelligence Strategies for Small Business. Nathan also delivered a presentation on Building a Community Online and in the Real World.
Also in November was the Advance Regional Innovation Program (ARIP) Meeting held at MTAiQ. Regional Leaders met to discuss a Scaling Mentors to the Regions project, and the CSIRO Sixth Wave Alliance/National Robotics Network Meeting and Field Robotics Cluster Muster at CSIRO’s Data61 facility at Pullenvale. The purpose of the network is to drive uptake of robotic technology and accelerate the growth of a domestic robotics industry. An interesting project.
Finally, at the beginning of December, Nathan was invited to participate in the 3rd Australia-AEAN Entrepreneurs’ Business Forum, that brought together start-ups, entrepreneurs and businesses from across Southeast Asia and Australia to build networks and share insights on the Australia-ASEAN market.
GOT AN IDEA? LET US KNOW!
The MTA Queensland consists of the member Association, the MTA Institute registered training organisation and the MTAiQ Innovation Hub.
Between the three, the MTA Queensland Group is a one-stop shop for automotive businesses. A member business has access to all manner of resources and assistance – from advice on industrial relations matters to consumer complaint support; from savings with corporate partners to a library of online resources – and, through the MTA Institute, access to a comprehensive suite of automotive training programs and apprenticeship training options. Add MTAiQ into the mix and there is also a partner to help bring new concepts to life and deliver the latest advice and guidance on new technologies and opportunities to industry.
We talk often about the transformation the industry will be going through over the next few years. New ideas, new technologies, new products seem to pop up weekly indicating, as is evidenced by the news from the global industry, that the march to a radically different industry landscape is surely unstoppable.
For those out there with an idea that might be a part of this future, now is the time to make it known. MTAiQ was established in part with the mission to help entrepreneurs or businesses with a grand idea to develop it into something commercially viable . . . maybe even world changing! If you think you have such an idea, don’t sit on it and wonder. Get in touch. We may be able to help turn it from an idea into a reality.
As 18th century German statesman Johann von Goethe once said: “Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.”
We look forward to hearing from you.