Cupra Partner with SEAQUAL to Create Sustainable Seats

Cupra, the Spanish performance brand off-shoot of SEAT and part of the VW Group, has worked with SEAQUAL INITIATIVE to manufacture the bucket seats for the Cupra Born battery-electric ‘hot hatch’.

The SEAQUAL INITIATIVE works with NGOs, fishermen, authorities and local communities to help clean up the seas and oceans and the seats will be created from a recycled polymer fibre fabric, called Seaqual Yarn, that is manufactured from upcycled materials found in the Mediterranean Sea.

The marine litter, once collected, is sorted into different material types and the plastic is cleaned, treated and recycled into the yarn that, Cupra says, has almost identical physical properties to virgin polyester.

The Cupra Born, the brand’s first all-electric car, will also be the company’s first vehicle to be produced net CO2-neutral. The new vehicle, based on Volkswagen’s modular electric platform (MEB), will be manufactured in Zwickau, Germany, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments.

“With the Cupra Born, our first 100 per cent electric vehicle, we’re entering a new electric era,” said CUPRA Director of Strategy, Business Development and Operations Antonino Labate. “The partnership with SEAQUAL INITIATIVE to create the seats for this new model demonstrates that sustainability, innovation and contemporary design are a perfect combination. Cupra is a brand that inspires the world from Barcelona, which is why we are committed to circular-economy projects and helping preserve a natural resource which is very close to us, the Mediterranean.”

Source: Motor Trader e-Magazine (June 2021)

17 June 2021

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