CARS24 launches with ambition to disrupt the used car market

New market entrant CARS24 has launched in Australia with the ambition to shake up the used vehicle marketplace with its online offering.

The company has already established physical operations in Queensland, Victoria, and New South Wales, with plans to expand to the eastern and southern states by the end of the year.

CARS24 says that, unlike existing online marketplaces that facilitate buying through a dealer or between sellers, the company owns every car it sells, ensuring quality control from sourcing through to delivery and warranty.

Using a 300-point system, each vehicle is inspected by a technician before being delivered to the customer.

Further, CARS24 offers seven-day returns with 100 per cent money-back guarantee. Every car also comes with a six-month unlimited warranty and free at-home delivery.

Leading the launch is former UberEats ANZ head of consumer strategy and operations, Olga Rudenko. The company is supported by a local team of over 130 staff and an inventory of over 1,000 vehicles.

“When it comes to buying a car, there’s still so much involved. You can certainly find cars online,” said Rudenko.

“But then you have to inspect them and hope that you won’t be duped, either on price through dealerships or their condition through private sellers, which can make the entire process very stressful.”

“Being able to order a car in under five minutes with all the financing taken care of and ability to return within seven days at no cost is an absolute no-brainer.

“We’re here to bring this new way of buying used cars to Australia.”

The average CARS24 vehicle is five years old with an odometer of 70,000km and a price of $25,000.

Source: Auto Talk | Disrupting Australia’s Used Car Market?

18 September 2021

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