American car brand Buick is to switch to a fully electric line-up in North America. The brand, founded in 1903 and now a division of General Motors, is aiming to bring its first electric vehicle (EV) to market in 2024.

Buick’s future EV products will carry the Electra name and get a revamped brand identity to go along with electric models that reflect a new global brand design language. A hint of what is to come can be seen in the new Buick Wildcat EV concept on Pages 90 to 91.

“The Buick brand is committed to an all-electric future by the end of this decade,” said Duncan Aldred, global vice president, Buick and GMC.

“Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”

Source: Motor Trader e-Magazine (July 2022) 

23 July 2022