Bridgestone America CEO talks tyre sustainability

President and CEO of Bridgestone America, Paolo Ferrari, recently posted about Bridgestone’s commitment to sustainability and the essential contribution that the Bandag retreading business plays towards achieving the company’s objectives.

“At Bridgestone, sustainability is more than just a commitment to protecting the environment. It’s a dedication to improving people’s lives through the products and services we deliver, our social actions in the communities where we live and work, and the company culture we cultivate by offering equal opportunities and perspectives around global enterprise,” reports Ferrari.

As outlined in their 2019-2020 Global Sustainability Report, Bridgestone aims to reduce greenhouse gas emissions from their products’ complete life cycle. Specifically, they aim to reduce carbon dioxide emissions by 30 per cent, with a 50 per cent target by 2030. The company’s long-term vision is to utilise 100 per cent sustainable materials by 2050.

To achieve these goals, Bridgestone acquired Bandag in 2007, one of the world’s largest tyre retreading companies for commercial trucks.

Through the retreading process, worn tread is buffed off and new tread is applied to a commercial tyre casing. Reusing the tyre casings reduces the natural resource consumption, minimizing the CO2 emissions produced in the manufacturing process.

“In fact, one retread saves 15 gallons (57 litres) of oil and uses 90-100 lbs. (40-45 kg) less material during the manufacturing process compared with producing a new tyre.”

Ferrari says that as preference for online shopping and same-day delivery has increased, there are more fleets on the road, working tyres for longer. As these fleets increase in size, so too does the demand for a safe, reliable, and sustainable tyre solution. Ferrari goes on to say that retreads uniquely meet this need.

According to the Retread Tyres in the U.S. and Canada Report, retreading reduces natural rubber use by 96 per cent and diverts a significant portion of waste from landfills.

The retreading process also brings a range of societal benefits, supporting over 51,000 American jobs and adding $28.4 billion to the U.S. economy in a range of ways, including tyre collection, finance and accounting.

“Eventually, all tyres reach the end of their service life on the road, but at Bridgestone we look beyond that to create a more sustainable future,” reports Ferrari. “We source recycled rubber both from end-of-life tyres and the buffing dust generated from the retreading process to use in construction materials, landscaping mulch, floor mats and more.”

The post goes on to say that retreading is one way of delivering both social and customer value.

“By focusing on sustainable mobility solutions and innovations that support a circular economy, Bridgestone can differentiate it business and better contribute to the advancement of society.”

“Now is the time for each of us, across industries, to step up collaboration and promote a sustainable solutions-centric future that builds a better world for all.”

Source: TRIB | Bridgestone Americas President and CEO Discusses Redefining Sustainability

23 December 2020

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