BMW Using Virtual Reality to Test Drive on Mars

BMW are taking an ‘out of this world’ approach to fuel excitement about the new SUV X3 by using Virtual Reality (VR) to take customers on an industry first, test drive experience through breath-taking scenery on Mars.

Different features of the BMW X3 are presented during the virtual reality drive across the atmospheric and ever-changing surface of the planet. Reminiscent of a Hollywood movie, spectacular images and evocative sounds will transform the trip to Mars into an immersive experience.

Experiences such as BMW’s Drive on Mars enables the provision of more valuable and differentiated customer experiences aiding strong customer relationships. Augmented Reality (AR) and VR campaigns have been proven to be 3 times more effective in nurturing interests, 27 times more effective in driving brand recall and up to 7 times higher content recall.

In addition, AR and VR campaigns enjoy 34% longer engagement, deeper bonding and interactivity when compared to passive engagement on traditional media platforms such as radio, TV or online adverting.

Clardien’s Immersive Augmented and Virtual Reality Customer Experience, Marketing and Product Development Forum will further explore how to effectively adopt this technology to enhance customer experiences around Australia.

The forum will explore the use if  AR/VR technology to reinvent customer experiences and deliver creative content at Melbourne Convention and Exhibition Centre (24 – 25 October 2018) and Amora Hotel Jamison Sydney (12 – 13 November 2018).

Source: Clariden Global

16 Aug 2018

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