BMW sets target for 1 million electrified vehicles

BMW group have announced a global target of one million electrified vehicles on the road by 2021.

The milestone was announced by BMW board chairman Oliver Zipse at the recent Frankfurt motor show.

“BMW is at the forefront of electromobility” announced Zipse.

“No manufacturer has delivered more electrified cars to customers in Germany so far this year than the BMW group. In Norway, three out of every four new BMW group vehicles sold have an electrified drive train.”

However, while this is an impressive goal for one of the world’s largest car manufacturers, BMW motorbikes are not expected to find themselves on the list of electrified vehicles any time soon, according to BMW Motorrad spokesman Tim Diehl-Thiele.

“Electromobility will be very important in the future of motorcycling,” said Diel-Thiele.

“As a next step, BMW motorrad’s electric products to come will focus on e-mobility especially in urban environment.

“When developing these products, the fact that BMW Motorrad can call on the great expertise of the BMW Group in the area of electromobility creates a unique advantage in competition. And that from a technological as well as from a business point of view.”

Based on this, it appears as though BMW are lining up a potential move into the electric scooter and bicycle market, with the recent rise of companies such as Lime scooters proving the mode of transport is becoming increasingly popular.

While BMW are in no rush to incorporate electrification into their line of motorcycles, competitors Harley-Davidson have jumped ahead, launched their own electric motorbike, the full-size electric LiveWire.

BMW have by no means stalled when it comes to two-wheel electrics, having launched the electric C-Evolution maxi scooter in 2014, and in June of this year they announced their vision for a Vision DC Roadster with a boxer-style electric motor.

But with an evident push into first and last-mile e-mobility, it may be a few years before we see motorcycles added to the list of electric vehicles on BMW’s catalogue.

Original source: motorbike writer | BMW announces electromobility milestone

13 Sep 2019 

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