Australians look to hybrids instead of electric vehicles
Australian consumers have been slow to consider vehicles with alternative fuel options, but according to the latest report from Roy Morgan, new-car-buyers may finally be considering green vehicles as a viable option.
Roy Morgan surveyed more than 50,000 people with the data showing that more than 10 per cent of buyers would consider a HEV for their next car purchase.
This is in comparison to EVs, with the report indicating just 2.3 per cent would consider a fully electric vehicle.
According to the report, HEVs are much easier to accept because they still allow for long distance travel and can be conveniently topped up at a service station.
Another reason is because HEVs have been tried and tested having been around for over two decades and the price is becoming more affordable each year.
Toyota Australia sales and marketing chief, Sean Hanley, says the hybrids are being embraced by a larger group of buyers.
“People do see hybrid as a credible option,” says Hanley. “It’s affordable, there’s no range anxiety, there’s no infrastructure required to support it and it reduces CO2 emissions and it reduces fuel consumption.”
“It has become a proven technology and more and more people are embracing it. We see that as a bridging step to the next iteration of the vehicle as we know it.”
According to the Federal Chamber of Automotive Industries, HEV sales have risen dramatically over the past 12 months.
These figures show 6520 hybrids were sold in the first four months of 2019, representing a rise of 63 per cent compared to the same period last year.
Despite all this, more than 60 per cent of those surveyed will still only consider a petrol-only vehicle.
3 Jun 2019