MTAiQ is Australia’s first automotive innovation hub, developed by the Motor Trades Association of Queensland (MTA Queensland).
The hub is an eco-system that supports innovation for the automotive industry.
The innovation hub has three directions of focus.
- Supporting start-ups & entrepreneurs.
- Assisting existing automotive businesses to develop and modify their business models to capitalise on opportunities linked to new technology and future digital disruption.
- Research & Development.
As the automotive industry continues to face digital disruption, the innovation hub brings together mentors, investors, coaches, commercial partners and industry experts to collaborate and discuss new emerging technologies.
In March 2017, MTA Queensland hosted Carmageddon – Innovate or Detonate; a one day symposium which brought together industry, government & academia designed to invoke thought and brainstorm the enormous disruptors coming into the space of automotive.
MTA Queensland held the next Carmageddon – Leading the Way in July 2017. The program focused heavily on business innovation solutions with attendees offered the opportunity to experience an exhibition showcasing new-world ideas and concepts.
As the peak industry body for the automotive industry in Queensland, as well as the state’s leading automotive training provider, MTA Queensland has a responsibility to ensure we are leading the way in disruptors whilst collaborating to find solutions to create new business opportunities.
In response to the need for an automotive innovation hub, MTA Queensland launched MTAiQ – Australia’s first automotive innovation hub in November 2017.
The hub capitalises on opportunities for start-ups and new business models involving:
- New mobility options;
- Virtual Reality (VR);
- Artificial Intelligence (AI);
- Intellectual Property (IP) law;
- Data management;
- New Apps;
- Hybrid/electric vehicles (HEV);
- Battery storage and charging;
- Autonomous vehicles and their transitioning; and
- Software connecting people, infrastructure and vehicles.